Creation of a campaign for P&C, this campaign is about a Student competition for the future or retail.
The idea of the concept was the "white room", that's the rendering of the P&C store that you can see on the website. With this white room, every student can imagine how they want to approach this idea of "what's the future of retail?".
On this campaign I took care of the give aways, social media banners, the first layout of the website and the concept of the campaign.
Website : P&C Challenge
Work for WeMake
Creative director : Eva Oberdorfer & Thomas Niederdorfer
Copywriter : Ina Vodivnik
Art director/Graphic Design : Julia Scheiber and Laurie Esclapez